Course Preview

The Benefits of Blogging:

When blogging newly emerged in the 1990s, the first set of blogs were really top online journals, and then, becoming a professional blogger and making money online through blogging wasn’t the goal. Since then, the blogosphere has evolved in many ways, and nowadays people blog for various reasons. There are even distinctions among types of blogs, which include, but are not limited to, business, entertainment, fashion, lifestyle, andfood blogs.

While the blogging sphere has developed over the last decade, the benefits of blogging are interestingly plentiful. As follows are some of the reasons why you should learn from experts how to build blogs and how blogging can benefit your personal or professional life:
 

• Express Yourself and Share Your Passions
  The blogging landscape has witnessed a dramatic change over the years, but there are still numerous blogs that serve as a platform for people to voice their feelings, thoughts and ideas. Whether your passion is business, politics, photography, personal finance, marketing or cooking, building a blog gives you the opportunity to connect and network with likeminded people who share the same views and passions.


• Make A Difference Via A Cause
  Some people are passionate about supporting one cause or the other. Whether it’s a social, environmental or political cause, a blog is one of the best ways to create awareness and gain support.


• Share Your Knowledge With Others
  If you love to educate people, starting a blog can provide the opportunity to teach others interested in your field of expertise. The financial gain is that, as you build resources on your blog to enlighten others, chances are that you may realize how to monetize your blog, by creating educational products and/or services online.


• Polish Your Writing Skills
  Naturally, the more you write, the better your writing skills would become. Majority of professional bloggers write on a regular basis, and so, constantly analyzing and proofreading their writing. If you enable the commenting feature, you may even get positive feedback from some readers to help you become a better writer.
  
  That said, being a good content writer is not a prerequisite for a successful blog. Several very high profile bloggers are self-proclaimed terrible writers, and part of their success could be attributed to their message of “If I can do it, you too can”.


• Learn How To Make Money Online
  Most bloggers start with only one blog, but as time goes on, they gain experience and eventually gain ideas for blogs in other niches. The experience, dos and don’ts, marketing strategies that are effective, how to make money blogging, etc, you learn from your first blog will help you accelerate the growth of future online ventures.


• Build Your Professional Network
  It is noteworthy that blogging is a community-based endeavour, and networking is one reason people engage in it. Whether you are a solopreneur or blogging to market your business, developing relationships will facilitate the growth of your blog.
  
  Meanwhile, growing an online network comes with its own exposure, such as, gaining access to seminars, valuable software and tools, workshops, product lauching, and other events.


• Gain More Exposure
  Businesses create blogs primarily with the aim to increase their online presence, connect with potential customers, promote their brand awareness via positive conversations, and even generate online revenue.
  
  Beyond the immediate exposure, businesses use content development and marketing to rank their posts on search engines' results pages (SERPs), thereby generating residual leads and revenue.


• Become an Expert in Your Field
  You can use a blog as a platform to showcase your knowledge and expertise in your industry. Publishing blog posts that are accurate, informative, relevant and timely will eventually help you to attract the attention of industry insiders and earn you recognition as an authoritative source and an expert.


• Build an Online Portfolio
  Blogging is a great way for aspiring authors, web designers, SEO service providers, freelance writers, amongst others, to build up an online portfolios. By showcasing your writing skills on a large platform with expansive reach, you can grow your exposure and win over new clients.


• Promote Your Business
  For companies and entrepreneurs, gaining online visibility is one of the best ways to gain more leads, subscribers, customers and ultimately revenue. It is hard to achieve this with a static corporate website. Creating a blog content that is valuable, helpful, and/or entertaining is an effective way to propel the authority of a website, resultantly gaining online rankings and traffic.