Program

Originally known as BackRub. Google is a search engine that started development in 1996 by Sergey Brin and Larry Page as a research project at Stanford University to find files on the Internet. Larry and Sergey later decided the name of their search engine needed to change and chose Google, which is inspired from the term googol. The company is headquartered in Mountain View, California.

Google My Business is strongly visible in local search terms. You can achieve higher search ranking positions (SERP) in related search terms in your business’s local area. Optimizing your local SEO enables smaller companies to compete with companies with a more substantial online presence in your local area. 

The optimization of GMB is crucial for standing out and making your services more available to customers near you.

Local search or Local SEO, and it’s optimization, means the search engine optimization of your website and utilization of GMB to improve your local reach on Google Search. It helps customers find you and your services at the right time when they are searching for relevant businesses and services nearby.